A Whisky Rollercoaster ride to Success for Ardbeg

Ardbeg fans celebrate in style at the Ardbeg Rollercoaster party.

The iconic Islay malt whisky, Ardbeg invited hundreds of fans to celebrate the 10th anniversary of its worldwide fan club – the Ardbeg Committee, at two funfair-inspired events in Edinburgh and London in July 2010.

In 1997, when the Ardbeg Distillery on the shores of the remote island of Islay re-opened after years of closure, the Distillery appealed to loyal fans to help them spread the word about its re-awakening. Such was their enthusiasm that in 2000 the Distillery decided to form the Ardbeg Committee; its evangelical mission: “To ensure the doors of the Ardbeg Distillery never close again”. 

Ten years on and there are 50,000 members in 120 countries and in the UK members and guests enjoyed an authentic fun fair themed evening, with games such as 10 Dram Alley and ‘Shortie’ Shooter Gallery, while savouring the latest limited edition, Ardbeg Rollercoaster.

Hamish Torrie, Brand Director Ardbeg, said, “Ardbeg is revered by whisky connoisseurs for its peaty, smoky complexity. We love providing our loyal and new fans the world over with constant surprises, challenges, and above all, sensational whisky! We hope our Ardbeg Committee members enjoyed their fun fair experience last night and of course our celebratory dram – Ardbeg Rollercoaster”

For more information on the Ardbeg Distillery and the limited release of Ardbeg Rollercoaster visit www.ardbeg.com/rollercoaster.