Grant's Takes to the Global Podium
Oldest family owned Scotch becomes world’s third largest.
Grants world famous blended Scotch whisky has turned a new chapter in its 124-year success story as it takes to the podium of standard Scotch whiskies, becoming the world’s number three in retail value.
The move onto podium, confirmed by IWSR results released last week, reaffirms Grant’s’ credentials as a key player on the world whisky stage. Over the last five years, Grant’s has consistently grown ahead of the category, achieving in 2010 worldwide sales of 4.8 million cases and retail value of over $1bn.
A £35m Grant’s global investment package was announced in 2008 by independent, family-owned distillers William Grant & Sons, comprising new packaging, an up-weighted global marketing campaign and investment in the company’s production facilities in Girvan, Scotland. The brand, which includes Ale and Sherry Cask Editions as well as aged 12, 18 and ultra premium 25 year old variants, has continued to enjoy rapid growth, outperforming competitors in both emerging whisky markets such as Russia and amongst established drinkers in markets such as France and the UK.
Kate Athanasi, Grant’s Global Brand Director comments: “This is a very exciting time for Grant’s. Just over a hundred 100 years ago William Grant’s son-in-law first took his family’s blended Scotch to the world. Today we’re the top selling family blend thanks to our multi award-winning whisky and our rich family heritage, which resonates with whisky drinkers across the globe.”
The Grant’s story started when founder William Grant’s distillery produced its first golden drop of spirit in 1887. Today, crafted by Master Blender Brian Kinsman, Grant’s is the oldest family owned blend in Scotland, built on five generations of heritage, expertise and passion for whisky-making.