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Monday
Mar052012

Press Release: GLENFIDDICH 21 YEAR OLD IS RELAUNCHED IN NEW PACKAGING

Glenfiddich 21 Year Old now features the sub-branding, ‘Gran Reserva’ which alludes to the single malt Scotch whisky’s exceptional quality.  The new presentation’s deep burgundy theme is embellished with an intricately designed filigree pattern on the bottle label and box, which also houses a display plinth and a booklet highlighting the Glenfiddich 21 Year Old heritage and story.  The bottle also bears the signature of Brian Kinsman, Glenfiddich Malt Master.

 

Matured in American oak casks for 21 years to reach a rich smoothness, Glenfiddich 21 year old is then finished in Caribbean rum casks, imparting notes of toffee, fig and vanilla sweetness. These complex flavours are enhanced by a spicy warmth, oak and the merest hint of smoke on the palate whilst rich aromas of fudge and hints of ripe banana intermingle on the nose.

 

Katie Rawll, Glenfiddich Global Brand Director, said: “We wanted the Glenfiddich 21 Year Old new packaging to reflect the exceptional taste and provenance of the high quality liquid inside.  We’re thrilled with the results, which beautifully showcase an excellent whisky that is sure to make the perfect gift.”

 

Brian Kinsman, Glenfiddich Malt Master, commented: “Glenfiddich 21 Year Old Gran Reserva is one of the most premium whiskies we make.  It is matured and mellowed in American oak casks then the liquid is decanted into hand-selected, Caribbean rum casks for a further four months maturation.  With its sweet toffee, fig and vanilla notes, Glenfiddich 21 Year Old is most definitely a whisky to be savoured.”

 

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