GLENMORANGIE AND THE OPEN CHAMPIONSHIP – THE PERFECT PARTNERSHIP
Glenmorangie single malt whisky has teamed up with golf’s most famous competition in a three year partnership which sees them become the Official Whisky of The Open Championship.
The pairing of Glenmorangie and The R&A, organisers of The Open Championship, is a natural fit as both have huge global followings. Glenmorangie is enjoyed in over 130 countries worldwide.
The Open Championship is golf’s most famous tournament watched on television by an estimated 458 million households in 196 territories worldwide. Over 200,000 visitors flock to Britain’s finest coastal golf courses every year to enjoy the drama of The Open in person. Royal Lytham & St Annes Golf Club, near Liverpool, will be hosting the Open Championship in 2012 (15-22 July).
Both Glenmorangie and The Open have a proud heritage dating back over 150 years. Glenmorangie was first produced in 1843 and The Open is golf’s oldest Major Championship dating back to 1860.
Peter Dawson, The R&A’s Chief Executive welcomed Paul Skipworth, President and Managing Director of The Glenmorangie Company, to St Andrews, and expressed his delight at the partnership.
Paul Skipworth said: “Glenmorangie is proud to become a part of this amazing Championship, which will see our whisky showcased to as many as 200,000 visitors at each Open. Glenmorangie is delighted with our partnership with The R&A, an association of our mutually high standards. Like The Open itself we believe in going the extra mile in the pursuit of perfection.”
Peter Dawson said: “We are thrilled to welcome Glenmorangie as the Official Whisky of The Open Championship. Glenmorangie is an iconic Scottish brand which like golf is enjoyed the world over.”