Global Film Competition helps to ‘raise a glass’ to dads this father's day

Some of the world’s most famous whisky makers, including Johnnie Walker, Bushmills Irish Whiskey, J&B and Talisker, have harnessed the creative talents of up-and-coming independent film makers around the globe to help inspire people to ‘raise a glass’ to their dads this Father’s Day.

As part of their ‘Raise a glass to your dad’ campaign, the whisky makers partnered with MOFILM, a global network of some 45,000 film makers, to seek short films that pay tribute to fathers.

Shopper statistics¹ show that, traditionally, consumers spend more on Mother’s Day than Father’s Day and the ‘Raise a glass to your dad’ campaign aims to redress the balance, urging sons and daughters to pay tribute to the ‘man behind their dad’.

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