Global Film Competition helps to ‘raise a glass’ to dads this father's day

Some of the world’s most famous whisky makers, including Johnnie Walker, Bushmills Irish Whiskey, J&B and Talisker, have harnessed the creative talents of up-and-coming independent film makers around the globe to help inspire people to ‘raise a glass’ to their dads this Father’s Day.

As part of their ‘Raise a glass to your dad’ campaign, the whisky makers partnered with MOFILM, a global network of some 45,000 film makers, to seek short films that pay tribute to fathers.

Shopper statistics¹ show that, traditionally, consumers spend more on Mother’s Day than Father’s Day and the ‘Raise a glass to your dad’ campaign aims to redress the balance, urging sons and daughters to pay tribute to the ‘man behind their dad’.

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Glenmorangie malt whisky launches Father’s Day campaign

This Father’s Day, Glenmorangie is unveiling its first significant above-the-line programme since 2007/2008 with an exciting national advertising campaign. Using the line: Unnecessarily Well Made and stunning original pencil renderings by artist Vince Verma, each execution tells the story of the unseen lengths that Glenmorangie goes to in crafting their single malt whiskies.

Glenmorangie whiskies aren’t like other single malts: its whisky is still made using local spring water, from Scotch barley, by local craftsman. The tallest whisky stills in Scotland are used at the Tain distillery, so that only the finest vapours are captured to create an exceptionally delicate spirit. This is carefully aged in bespoke American oak casks that are only ever used twice to ensure the smoothest of flavours. Unnecessarily Well Made brings to life the expertise, precision and passion that go into creating Glenmorangie.

The initial national campaign in June will focus on two executions by Verma: the first is a snapshot inside the cask house as one barrel is being rolled away (this, demonstrating Glenmorangie’s strict twice-usage policy).

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